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Rob Walling generously allowed me to reprint this excerpt from his new book, “Start Small, Stay Small: A Developer’s Guide to Launching a Startup” available in paperback and Kindle from Amazon and in PDF and ePub from StartupBook.net.

Rob is one of the most successful “micropreneurs” — creators of small, cash-generating startups frequently sold for cash. He blogs to 10,000 web entrepreneurs at Software by Rob and co-hosts the podcast Startups for the Rest of Us.

Introduction

I receive essentially the same reaction when I mention that I use virtual assistants, and that I recommend them for anyone starting a startup. It’s a mix ..read more

Every founder frets about competition from a big company, me included.

We scoff at their inability to innovate and for prioritizing shareholders over customers, but still we quiver in fear.

Dozens of people on Answers.OnStartups ask about it so I know I’m not alone. It always goes like this:

I’m just a two-person operation with no budget. What if a huge company with a hundred software developers and a million dollars in marketing budget decides to copy my idea?

Answer: You’re dead! Give up! No small company has ever survived competition with a large one!

Oh wait, that’s not true. But poking fun doesn’t help; maybe this article will.

First, take a deep breath and remember ..read more

Gregg and Dale were wondering why I switched blogging platforms from Squarespace to WordPress.

If you were not wondering, you should stop reading now.

Here’s what I’m doing with WordPress that was  impossible with Squarespace, even after repeated appeals to their tech support.

Comment spam management.  I get between 5 and 20 spam comments per day, and it’s been increasing.  Squarespace has no support for automatically flagging obvious spam (like contains the word “Cialis”), using blacklist sites, or CAPTCHA.  Wordpress not only has all these options, but features like “Moderation required, unless a comment ..read more