Maybe not so much with the "optimization"
Monday, April 5th, 2010
In the quest for optimization, A/B tests, metrics, and funnels, we’re in danger of losing the fun and value of creative work.
When we demand overwhelming customer outcry before committing to the slightest product change, we’re in danger of losing the value of creating a cool feature that takes too much effort but people just love.
When we do the minimum necessary to get the job done, we’re efficient but not thrilling. We’re “lean” but we’re not stirring hearts. We’re effective but not playful.
I’m as excited as everyone else about Lean principles gaining traction, and sure most companies are erring on the side ..read more