Bending over: How to sell to large companies
Monday, May 24th, 2010
This is a guest post by Steve Hanov, who blogs about programming and startups.
For a micro-ISV, selling to big businesses can be more lucrative than selling to consumers. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. But the rates are high for a reason. It takes more time and money to sell to businesses, especially the big ones.
Legal Issues
Consumers rarely read software license agreements. Most corporate customers don’t read them either, but some have legal departments that must approve any agreement that the company makes, no ..read more
