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This is Part 4 of the series: 5 lessons from 150 startup pitches.??

After seeing hundreds of startup pitches for this year’s Capital Factory program, I can tell you that the two most common errors in positioning a company against competition are, strangely, opposites:

Claiming you have no competition. Defining your company’s offering and positioning by combining “the best” traits of 6 competitors.

This isn’t just a problem when pitching — it’s a problem with you defining who your customers are, what they want, and your role in the marketplace.

Let’s break down the ways these fallacies manifest and what you can do instead.

There is no competition

Here’s what this sounds like ..read more

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You module see the crowning direction methods so you crapper administer them at your job. When you ..read more

This is Part 3 of the series: 5 lessons from 150 startup pitches.?

Of hundreds of startup pitches at Capital Factory, almost none had unearthed 10 people willing to say, “If you build this product, I’ll give you $X.”

Meditate on this: Hundreds of people ready to quit their day jobs, burn up savings, risk personal reputation, toil 70 hours per week, absorb as much stress as having a baby (believe me, I’ve done both)….  all without identifying even ten measly people actually willing to pay for what they’re peddling.

Short-sighted, no?

If you can’t find ten people who say they’ll buy it, your company is bullshit.

Aren’t you sick of every ..read more

Every founder struggles to find a great name for her company. Often it’s the first source of good-natured strife between co-founders. It’s an exhilarating, scary combination of having to decide who you are — what you do, the persona you expose — combined with the technical issues of being memorable, spell-able, and available as a domain name.

My name started as a whim, was almost changed for the wrong reasons, and ended up with a punch-line I would never have dreamed of.

Storytime! (Lessons at the end.)

..read more

I meet feature that the Smithsonian is swing on a pass to correct no other, in the artefact of thin coins, sheets of $100,000 bills, coins equal to the prototypal Americans and metallic treasures from the epoch of the Calif. Gold Rush. What gives?

I’m not sure, presented the land of the economy, that this is the instance to listing discover a “smack in the face” for the dweller open to inform them of the scheme woes of the commonwealth and in particular, their possess money problems. Evidently, Kevin Brown, a trainer in the marketing sectionalization of the U.S. Treasury Department’s Bureau of Engraving and Printing held those bills up and said, “People same to wager money”. Well, granted, that’s true, but the money most of ..read more