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Home insurance companies offer discounts for a bunch of reasons. Here’s an article I found that mentions 15 ways to save, but omits one key fact.

If you own your home free and clear, you can save on home insurance. Canadian Capitalist noted this in a recent post.

Take If Shari, a reader who paid off his mortgage in 2004. He wanted his insurer to pay back all the foregone discounts.

We have been insuring our home and two cars with Aviva for many years, paying several thousands dollars each year.

Just yesterday, I have discovered that they allow a discount on home insurance if you are mortgage free. The amount is quite significant at $80 for just this year.

Aviva never notified us of the ..read more

This is Part 4 of the series: 5 lessons from 150 startup pitches.??

After seeing hundreds of startup pitches for this year’s Capital Factory program, I can tell you that the two most common errors in positioning a company against competition are, strangely, opposites:

Claiming you have no competition. Defining your company’s offering and positioning by combining “the best” traits of 6 competitors.

This isn’t just a problem when pitching — it’s a problem with you defining who your customers are, what they want, and your role in the marketplace.

Let’s break down the ways these fallacies manifest and what you can do instead.

There is no competition

Here’s what this sounds like in the wild, ..read more

Geoff, a reader, came up with this slogan in a comment yesterday on truth in labelling.

So, let me tell you, Geoff, and other readers too, that I don’t think all companies are bad and all customers are good.

The problem is that companies have too much power to bamboozle customers. If they can get away with it, they’ll do it.

In their promotion and advertising, companies only tell one side of the story. Any negative stuff that customers need to know is omitted or buried in the fine print.

Misleading advertising is rarely prohibited unless rivals complain about each other (that’s why Rogers now says “Canada’s reliable network” instead of “Canada’s most reliable network”).

Class action lawsuits are effective in stopping misleading advertising. But they’re hard ..read more

author metropolis sequential to clear $203-million dustlike to customers perceive by their overdraft gift policies.

If you’ve been impact by slope overdraft fees lately, you strength conceive that terminal week’s selection against author metropolis by a Calif. determine module substance you whatever unmediated relief.

Unfortunately, you’d be wrong.

In his decision, Judge William Alsup of the U.S. District Court of Northern Calif. denounced author metropolis for the bank’s overdraft gift policies. He sequential the slope clear a $203-million dustlike to customers perceive by its policies.

“The bank’s dominant, indeed sole, causative was to tap the sort of overdrafts and tweet as such ..read more

This is Part 3 of the series: 5 lessons from 150 startup pitches.?

Of hundreds of startup pitches at Capital Factory, almost none had unearthed 10 people willing to say, “If you build this product, I’ll give you $X.”

Meditate on this: Hundreds of people ready to quit their day jobs, burn up savings, risk personal reputation, toil 70 hours per week, absorb as much stress as having a baby (believe me, I’ve done both)….  all without identifying even ten measly people actually willing to pay for what they’re peddling.

Short-sighted, no?

If you can’t find ten people who say they’ll buy it, your company is bullshit.

Aren’t you sick of every ..read more