Investmentitos, anyone?

Friday, March 5th, 2010

I did a column yesterday about those in-your-face bank commercials and why they’re getting so weird.

You know, the two grumpy old men (TD Canada Trust) and the dysfunctional couples (Scotiabank). I couldn’t find the real Scotiabank ad on YouTube, so I’ve linked to a parody.

But there’s one I missed that’s pretty offensive, BMO and the worry doll. A reader mentioned it and I think it’s a mystery why any advertising exec approved it.

Here are some nasty comments I found online about these North Americans griping about their “investmentitos” while shopping at a third world market:

I hate this commercial. Spoilt first world people with enough money to invest (and travel) condescending to the local vendor (who probably lives on a few ..read more