Tips for increasing software conversions, parts 1 & 2
Monday, August 10th, 2009
I’ve been guest-posting over at the Avangate blog on the subject of increasing sales conversions for software sold over the web.
This five-part series covers downloading, installers, follow-up, and user interface design.
The first two posts are up now:
Losing Trials at the Installer — why a huge percentage of people who download never get a trial started, and some tips for improving the conversion.
Collecting Data from the Download — why collecting a tiny amount of data at the point of download is better than none (contrary to popular wisdom), how to make a form that isn’t a barrier to download, what hidden information to collect, and what you can do with that data.
I’ll let you know when new posts are up, ..read more