Rogers gets “social” with Twitter

Thursday, July 23rd, 2009

In just a short time, Twitter has become an essential tool for both media and business.

I have a Twitter account and so does Rogers Communications. In fact, it has a few of them. You can check out what Rogers is doing, even if you’re not on Twitter yet:

twitter.com/rogersrob

twitter.com/rogerskeith

twitter.com/rogershelps

twitter.com/fidomobile

Rogers told me that it’s trying to reach out to people who post online comments about their bad experiences, Then, it works to resolve these complaints offline.

Wouldn’t you know it? Right after I talked to Rogers, I got an email from someone who was helped this way. And he was pretty happy about it.

Hi Ellen,

I just thought to pass this message to you to inform other readers of your articles and on your side ..read more