A Tradeshow Checklist, born of experience
Monday, January 25th, 2010
Eric Sink says that tradeshows are like sex: When it’s good it’s really really good, but when it’s bad… it’s still pretty good.

A lot of tradeshows have been cancelled due to low attendance (which in turn is probably due to slashed travel budgets), but those which remain are that much more interesting.
It’s easy to waste time and money at tradeshows. It’s not just the booth ($2k-$20k) and travel expenses ($1000/day including airline, hotel, rent car, shipping, and buying an extension cable at an outrageously overpriced convention center office supply center), it’s the week of time spent at the ..read more
Let’s get started.