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A Tradeshow Checklist, born of experience

Monday, January 25th, 2010

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Eric Sink says that tradeshows are like sex: When it’s good it’s really really good, but when it’s bad…  it’s still pretty good.

sd west panda bear

A lot of tradeshows have been cancelled due to low attendance (which in turn is probably due to slashed travel budgets), but those which remain are that much more interesting.

It’s easy to waste time and money at tradeshows. It’s not just the booth ($2k-$20k) and travel expenses ($1000/day including airline, hotel, rent car, shipping, and buying an extension cable at an outrageously overpriced convention center office supply center), it’s the week of time spent at the ..read more

Response: Sacrifice your health for your startup

Monday, October 5th, 2009

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This is a guest post from my wife Darla, herself an entrepreneur and chef with a healthy dinner delivery service and a food/recipe blog. Darla and I made different trade-offs with our businesses and I wanted her to share her perspective.

A lot has been said in response to Jason’s post about sacrificing your health for your startup. Some think his position is excessive; some say it depends on your goals. Can you run a lifestyle business that doesn’t require so much personal sacrifice?

I did. I started Fork In The Road, a wee little healthy dinner delivery ..read more

Uncommon Interview: Balsamiq Studios

Monday, September 14th, 2009

I hate most interviews, and I think everyone else does too.

This interview is different.

Interviews suck because posing twelve canned questions leads to shallow, uninsightful, unactionable answers. Interviewers don’t ask penetrating, useful questions; no one cares where you grew up. You want to learn from interesting, thoughtful people, not read a biography.

So I’m starting the Uncommon Interview:?Five questions that solicit deep answers with actionable advice, examples, and insight. Answers in paragraphs, not one-liners. Depth, not breadth. (Leave a comment and tell me if you want more of these.)

Let’s get started.

Peldi got 100 product reviews in the first six weeks after product launch and raked in $800,000 in the first 12 months of operation. That should get your attention!

The first Uncommon Interview is with ..read more