Telling the 800-lb Gorilla to Shove it up his Ass
Monday, May 31st, 2010
Every founder frets about competition from a big company, me included.
We scoff at their inability to innovate and for prioritizing shareholders over customers, but still we quiver in fear.

Dozens of people on Answers.OnStartups ask about it so I know I’m not alone. It always goes like this:
I’m just a two-person operation with no budget. What if a huge company with a hundred software developers and a million dollars in marketing budget decides to copy my idea?
Answer: You’re dead! Give up! No small company has ever survived competition with a large one!
Oh wait, that’s not true. But poking fun doesn’t help; maybe this article will.
First, take a deep ..read more
For a micro-ISV, selling to big businesses can be more lucrative than selling to consumers. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. But the rates are high for a reason. It takes more time and money to sell to businesses, especially the big ones.