You’re a little company, now act like one
Monday, August 31st, 2009
I talk to a lot of companies that are still hunting for customer #1, or a few sales have been made but the ball isn’t rolling yet.
Most of them are making the same mistake: Their public persona is exactly wrong.
I know, because I made the same mistake! But I learned my lesson, and I’d like to share it with you.
Even before I had a single customer, I “knew” it was important to look professional. My website would need to look and feel like a “real company.” I need culture-neutral language complimenting culturally-diverse clip-art photos of frighteningly chipper co-workers huddled around a laptop, awash with the thrill and delight of configuring a JDBC connection to SQL Server 2008.

It also means ..read more
Do you read business blogs where the author has failed three times without success?
Everyone says “be remarkable” is the best marketing advice.
I’ve been guest-posting over at the Avangate blog on the subject of increasing sales conversions for software sold over the web.