Can you ever stop shopping around?
Thursday, July 30th, 2009
In today’s column, I talk about a small business owner who believed in the values advertised by his Big Five bank. He thought that RBC had his best interests at heart.
He was turned down every time he asked for a Euro account to save on currency conversion charges until he said he was going to move his business elsewhere. Then, the bank offered to give him what he had been denied for two years before.
This kind of behaviour is commonplace in the business world. Companies fight to increase their market share by offering juicy incentives to new customers. Meanwhile, they ignore their existing clients, who only get their attention when they threaten to leave.
This means you have to change your behaviour ..read more
