High-concept pitches are not your friend
Monday, February 23rd, 2009
You already know the elevator pitch is critical to your business, not just for pitching but to crystallize the goals of the company in your own mind.
You might also have developed a one-line positioning statement — a single sentence that defines the company in a simple, clear, sentence. ?Not one you’d use on customers, but rather something to tack on your wall, something that all marketing and communication should be working towards.
The Venture Hacks blog teaches us about something even smaller and tighter — the high-concept pitch. The idea is to boil your message down to a short phrase that references existing, successful products. Examples:
“YouTube is Flickr for video.” “LinkedIn is Facebook for business.” “Twitter is Blogger for Attention Deficit Disorder.”